Cheap Prints to Save Money on Marketing

Print marketing is key to advertising your brand—but it’s easy to rack up the price tag. It’s a worthy investment, since brand awareness is key to increasing sales. But high-quality print products don’t have to blow up your budget, and cheap printing doesn’t have to lack quality. Here’s how to save on print products that will still leave a lasting impression.  
Bulk Printing  
This might seem backward, but spending more on large volume prints makes them more affordable. In the long run, however, this is an easy way to save money on long-lasting prints. If you buy 50 business cards, for example, you’ll likely have to restock your supply quickly. That leads you to re-paying for shipping and taxes, and the unit cost per item is higher. Buying a larger quantity at a time means you spend less on each individual item. This also keeps you from paying sales tax and shipping fees several times. If you’re looking for cheap poster printing to decorate retail stores, for example, then buying in bulk is your best option. Additionally, this is an eco-friendly option, as you are reducing emissions by limiting your shipments.  
Customize Free Templates 
Whether you’ve hired a full-time graphic designer or are paying freelance rates, paying for artwork can get expensive. If you’re running a small business, then taking time to design something yourself distracts from other important tasks. GotPrint hired designers so you don’t have to, and we offer free design templates for several products, including business cards, postcards, and brochures. Customize the templates to fit your needs. Add your company name, logo, and contact information to business card templates. Personalize postcard templates with your upcoming promotions. You can also upload photos that match your branding and individualize the prints. 
Prioritize Your Prints 
Keep your marketing strategy and industry norms in mind when printing products. While a real estate agent might need door hangers, an event planner probably does not. Companies without physical stores or offices likely don’t need window clings or business entrance signs. However, some products are universal, regardless of your industry. Business cards, postcards, and flyers are great for promoting products, deals, and services.